With the aid of a link building campaign, you effectively can increase the number of links to your website. The assets that are used for link building are products, services and online content about them.
Link building will bring you more links from sites of other people. These links will be directed to your website. They are often referred to as anchor links and external links.
Get the digital referrals for your brand
Links are often known as digital referrals for your website. They are like popularity votes that increase the value and the credibility of your site.
Steps to structure a link building campaign
The following are the steps via which you can structure a link building campaign for better brand visibility of your business –
- Set goals- Experts say that link building is an integral part of online marketing. Like any marketing campaign, you must start with goals. It is here you should create a strategy that will help you get the desired results.Your link building goals should be intertwined with the goals of your business.
For instance, there is no point in building ten links if those ten links do not have a positive impact on your business.You should note that when you are building links in a competitive industry, you will find that the links built will not have an impact overnight. This means when you are kick starting a link building campaign, it is prudent for you to be patient.
Wait for the results to occur over time. Remember your link building goals should achieve your organizational goals.
- Find your assets- It is crucial for you to search well and find your assets for your link building campaigns. They will earn you links. The assets of your link building campaign differ from business to business.You need to identify the assets that have value for your business. However, do not buy links. This is completely against the guidelines of Google for search engine ranks.
In case Google identifies you are buying links for your website, the penalties imposed are heavy and will incur a loss of traffic. One of the most powerful assets you build for your link building campaigns can be powerful content.
This can be in the form of news that is high profile, satirical material, educational webcasts or podcasts and more. Experts say that even a simple blog is good for building links.
The mission here is to create content that has been designed to give you value for your targeted audience. There is a huge mistake that most businesses do when they are building links for their companies.
The completely focus on the product pages and other pages that they believe will convert customers. It is true that the above pages are essential to your website however they are not worthy of building links.
Smart business owners do not wish to link to pages of your product- they want to link to valuable and interesting content that will benefit the visitor.
When you have an effective link building policy, you can redirect the flow of inbound traffic to your website, however, ensure you have content that is compelling enough to invite link sharing.
- You should be eager to collaborate- Experts say that you must have a guide for real backlinks to help you. The link building campaign should be performed with the eagerness to collaborate with other marketing objectives and goals.
The strategy should revolve around public relations, paid searches, content marketing, social media marketing and more. Experts say that both content marketing and link building have a relationship that is symbiotic.
This means that content not only drives links, but it tends to enhance the total visibility of your website.
Whether it is in-house or out-house search engine optimization, you need to bank on your marketing team to be effective, and for this, you need a clear and defined path of how integration will help you to succeed.
SEO experts say that if you wish to get brand visibility and targeted traffic for your business, you should ensure that you focus on real link building for your business needs.
This will largely help you to get the attention you require for attracting a targeted audience for your brand. Link building improves the trust and credibility of your business.
If you wish to retain your existing customers and attract potential customers, it is crucial for you to opt for link building strategies for your company. In this way, you efficiently can convert leads better and increase returns on investment for your company as well.
Author Bio: Derek Iwasiuk is an SEO expert that provides small to large scale businesses with strategies for the better brand presence and inbound targeted traffic. He says all businesses should have a guide for real backlinks to improve their business in the competitive market.