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Key tips for SEO to develop public relations

PR efforts of any organization are meant to keep it in the limelight. Building brand equity through continued efforts is one of the goals. For organizations with a large customer base, it is also important to ensure that no issue snowballs into a major controversy. People involved in the PR campaigns need to be on their toes to grab people’s attention for the organization as and when it is possible and to build a positive aura around it.

As information is now very often sought by people over the web, search engines and the search page results gain significance in the PR campaign. It is important to ensure that the results that rank high give a positive view of the organization when search is against a keyword relating to the organization. Directing people to a website is a part of the marketing initiatives but PR is about quality of those results.

1. Use blogs

Blogs make for an effective tool for building brand equity over the long term. These also serve as an effective medium for sharing information with your target consumer segment. Interact with potential and existing customers and direct disgruntled consumers to appropriate forums for resolution of issues.

2. Optimize the content of press releases

Use the same keywords as the marketing team or the ones that you want your content to rank high against. Maintain appropriate keyword density and use the primary keyword in the title.

3. Employ social media as a tool

Use social networking tools not just to interact with people and promote the latest products and services from your organization but also as a means to get recommendations from clients who can vouch for your products. Give prominence to client feedback. People trust feedback from users more than they would believe a marketer. Encourage people to talk about their experiences with your product.

4. Promote links to relevant content

Place links to information even in the press releases and promotional campaigns. This gets the pages more inbound links to rank higher in search engine result pages.

5. Involve consumers through an interactive campaign

Giving out information is not enough. You need to do more. Involve the consumers. Allow people to give feedback. Let people vote in favor or against a proposed change in your product. Make people feel that their feedback is valued by the organization and it plays a deciding role in the changes you implement in the way you render the services or the kind of features your products come with. This is likely to get you mentions on people’s blogs as well as social media platforms. Use visual content as well apart from text based content. This is in keeping with sites such as Pinterest gaining prominence.

Social media and the search results can significantly impact the prospects of an organization’s products. PR team of the organization needs to counter negative campaigns to contain the damage. Optimizing the campaign for SEO and building brand visibility, not necessarily through press releases but through blogs and other modes, can help you get the right message to reach the consumer.

Online Businesses you can start today

When you read websites on making money online they tend to only really focus on one main method of doing so – running a website. While the exact monetization of that website might vary and they recommend different ways of converting visitors into cash, ultimately the advice is the same: build a website, add content regularly and then put PPC advertising/affiliate links on it.

However this is far from being the only way to make money online and while it’s potentially a very satisfying and reliable way to generate passive income, it also takes a long time and requires a lot of luck and perseverance if you’re going to succeed.

Here then we will look alternative ways you can make money online, many of which are much faster or require a lot less luck to be successful.

Sell an App

With the success of smartphones like the Android and iPhone, selling an app is now a very real route to making a lot of money. 80,000 new Android devices are activated every day, and if you consider how long Android has been gaining momentum for that’s a huge potential market for an app. All you need is a good idea and some basic coding knowledge and you can join in on this gold rush.

Saas usability reactjs

E-Books

Another thing that has caught on in a big way lately is e-books. Whether you want to sell solely through Kindle, or look at selling PDFs from your own site or using other stores such as iTunes, this is can potentially be just as lucrative as selling the apps.

Services

There are a number of services that you can provide entirely online and as the web provides you with such a convenient way to reach a wide market, and to communicate with clients you can create a very profitable business this way. Of course you need a skill you can sell, but there are lots of options here whether you want to be a content writer, a website designer, an SEO expert, a consultant, an editor or something else entirely. There’s even work out there for composers.

Sell a Physical Product

There are many ways you can sell physical products online these days that don’t necessarily require getting lots of funding or setting up your own manufacturing process/ordering lots of stock. Funding of course isn’t necessarily a problem if you opt to use sites like Kickstarter to raise the money, while you can sidestep manufacturing and buying lots of stock by using 3D printing services. This way all you need is a design and you can then have it manufactured and printed off as and when people order it.

Go Between

There are plenty of ways you can run a business online where you are purely a business man (or woman) and don’t have to ‘create’ anything at all. For instance rather than selling your content, you could just find writers and buy their writing to sell on, or you could provide SEO for a company and simply pay another slightly smaller SEO company a lower fee in order to do the heavy lifting for you. Connecting people and seeing opportunities is the basis of any good business model, just as it is in the offline world.

[Guest Post] Enhance Your Software Product Quality with Cloud based Application Development

Every startup and enterprise is jumping onto the cloud bandwagon as its advantages have become evident to the world. Cloud based software or applications run in the cloud environment and can easily interact with web browsers and APIs.

Businesses leverage cloud based application development to enhance product quality and productivity by injecting agility. Increased agility allows corporates to quickly respond to the business needs with greater flexibility.

Developers are drawn to cloud applications as these applications can be developed, updated, tested, and deployed at a fast pace.

Read this blog to explore cloud based application development in detail to better understand why it matters and how it can take your business to the new heights. Let’s jump right into it,

Diving Deep into the Cloud based Application Development Benefits

Businesses have realized the need to bring application development to the cloud wherein the software applications are developed in the cloud. The advantages of cloud application development are multifold.

Applications can be developed, updated, tested, and deployed robustly that can increase your business agility and flexibility.

Major principles of application development includes containers, microservice architecture, serverless structure, event-driven computing model, continuous integration, continuous delivery, and purpose-built databases.

Cloud based applications rely on APIs that allow a quick access to third-party data sources and storage services. As these applications are relatively small hence can be developed faster and better.

Time to Market – Cloud based application development allows developers to speed up the procedure by creating applications at a faster pace.

It in turn allows businesses to incorporate the clients’ feedback into existing and new development, fulfill users’ expectations on time, and accelerate the time to market as applications can be developed quickly.

Security – Cloud vendors spend millions of dollars towards making the cloud security infallible.

Cloud security measures include IAM, VPN, firewalls, penetration testing, tokenization, obfuscation, encryption, etc., to secure and safeguard data against the manual security configuration hassles or any sort of leakage, omissions and theft.

Cost-effectiveness – As cost is one of the key concerns of every organization. Contrary to the on-premise infrastructure, cloud technology results in cost savings as it works on pay as you go model and does not require upfront investment or capital expenditure.

Cloud kickstarts the product development by significantly trimming unwanted IT spendings.

Scalability – The applications hosted in the cloud have unbridled scalability as compared to the old traditional server hosting. A specific portion of application can also be scaled seamlessly at ease with a cloud based infrastructure.

Without scalability, a product is doomed to fail in the market due to the inability to cope with the volatile market fluctuations.

Constant Updates – Timely and quick updates allow organizations to save unnecessarily time and cost, seamlessly manage cloud servers, and swiftly adopt security updates to become robust and resilient.

Constant software updates allow developers to use the latest version which helps them to be on the frontfoot.

Exploring the Cloud Application Types in Detail

  1. Software as a Service (SaaS)

The SaaS market size is expanding rapidly due its advantages like lower initial costs, robust configuration and deployment, quick updates, easier accessibility, and more scalability.

SaaS eliminates issues associated with software maintenance and incompatibility, rather it focuses on achieving high productivity. This cloud service offers a complete product managed by the service provider.

SaaS ensures flexibility, stability, predictability, personalization and customization along with service delivery automation.

  1. Infrastructure as a Service (IaaS)

IaaS allows businesses to harness the potential of cloud to get the most out of their IT infrastructure.

It increases performance, decreases capital expenditure, improves security and scalability, strengthens flexibility, supports disaster recovery measures, and ensures business continuity.

With IAAS, the third-party vendors manage servers, storage, and networking, and the IAAS users would manage their database, security aspects, and operating systems.

  1. Platform as a Service (PaaS)

PaaS is a cloud solution which is best suited for companies that want to develop their own applications or customizable software. It allows businesses to access the framework to develop a cloud storage system.

It fits perfectly for the infrastructure like hardware or operating systems. PaaS improves scalability and productivity, reduces capital expenditure, minimizes lead time, and offers consistency in delivery.

PaaS services include application design, testing, development and deployment, web service integration, information security and database integration.

Main Features of Cloud based Applications:

  • The application’s data is put in the cloud infrastructure and can be partly cached on the user’s device. Information may be temporarily stored on the user’s device to help them access it when they are offline.
  • Cloud based applications allow the users to access third-party cloud services with APIs integration. A user can set up data encryption, backup schedules, data optimization and compression.
  • Cloud applications involve various API integrations hence data encryption, secure socket layers (SSL), and reverse proxy usage can empower businesses to strengthen the security posture of the cloud based applications. 

Conclusion:

Cloud solutions are ruling the digital world as the technology offers organizations an ability to develop and manage applications using its framework.

Cloud based development empowers corporates to establish standardization, reduce the overheads, adopt better scalability, ensure business continuity and more.

Partner with an experienced cloud service provider to overcome the challenges associated with cloud based application development in terms of API integration, data decoupling and data architecture planning.

With cloud application development becoming one of the most discussed topics of 2020, its pre-eminence has piqued the interest of pragmatic IT leaders to not only adopt it but also to propagate it to take the business to the next level.

Author Bio:

Martin Moyers is a business analyst and an avid tech blogger who is associated with Zymr, Inc. He is obsessed with AI-ML, cloud technologies, and the universe of social media. In his leisure time, he enjoys rafting, sailing, and hiking.

[Guest Post] SaaS Usability: Revamping the User Interface (UI) with React JS for Growth

Nowadays, “SaaS” is creating a buzz in the market and the reason behind this is its several magnitudes in terms of usability. With the advancement in technology, new features are also discovered in the usability of SaaS which is a renowned software distribution model that is gaining high popularity over the internet.

Before we discuss the growth of SaaS in the market, take a look at what this term means:

What is Saas?

SaaS stands Software as a Service. It’s a cloud-based service that allows users to access an application through an internet browser instead of downloading the software on your desktop or business network.

The software could be any office software or other business apps. SaaS technology is loaded with several features and is very well known for its variety of advantages, including accessibility, compatibility, and operation management.

Not only this, but it also offers a lower upfront cost in comparison to traditional software download which makes it easy to be available to several businesses.

Growth of SaaS in the Market

Behind the working or absolute performance of SaaS, there is a provider that centrally hosts its products for the customers. It provides the customers with complete ease of accessing and utilizing the Saas through internet browsers.

Saas usability reactjs

So, one can conclude that SaaS has totally transformed the whole software delivery concept and still is coming up with new features to meet the user’s expectation in the best possible way.

We all know that consumers are the king of the market, and they are the reason behind the success and growth of any business or brand and the same in the case of SaaS product growth.

If a consumer is satisfied with the SaaS product’s accessibility and usability, then there is no doubt they are seeing the value in your platform.

Therefore, SaaS companies are working hard towards the primary motive of meeting each customer’s expectations with SaaS, and Microsoft is a perfect example of it.

Yes, Microsoft is one of the successful SaaS businesses with an annual growth of 45 percent.

And if you are thinking how they achieve this milestone then the secret is that the company focuses on the overall design of Saas application that enhances the user experience, and the second secret is their adaptability to change.

These two points are the key ingredients of Microsoft’s success.

Let’s discuss the future growth of SaaS in the market. Below, we have listed some statistics that will help you to know the major growth of SaaS products in the market in the future. Take a look-

Expected Growth of SaaS in the Market

With the below statistics, you can easily come to know about SaaS’s promising future in the coming years.

The above studies clearly show that SaaS is creating valuable space in the market and will surely meet the expectations of more and more users in the future.

Major Points Challenging the Success of a Traditional SaaS Product UI:

Besides the SaaS growth in today’s modern world, there are a few challenges that this technology has to face, and one of them is increasing customer engagement on a long term basis.

There is always a hunger among SaaS businesses to boost customer engagement to a great extent, but they fail to do so on a long term basis. It’s a big challenge that businesses generally face.

If, in case you are also planning the same, then you should make a smart move of optimizing the UX with the assistance of custom SaaS design. After all, it is one of the best options to reach the goal of boosting customer engagement.

Talking about the SaaS application design, then it works to help you to reach your goal. Even the product owner first identifies its functionality and then develops it for the SaaS software that caters to both business and end-user goals.

Apart from this, there are a few other common UI issues that a business should consider. So, what are those issues? Do you also want ways to overcome these issues? So, you must check out the below-listed points-

●     Basic Layout

The first on our list is the layout that comprises several elements that you make accessible at the end of the user interface on the dashboard. If we say clearly, then elements could be anything that the user always scrambles on a web application such as search window, sidebar, etc.

When you have so many elements on a platform, then how would you arrange it to narrate the story of your business to the layout structure? Seems difficult? Not at all. Below, we have mentioned the ideal solution to this issue.

  • Possible Solutions:

Undoubtedly, no one can deny the fact the homepage always makes the first impression on the website’s visitor.

Online business owners are always on the hunt for the best ways that can assist them in grabbing the attention of the users when they log in on the site. Here we want to highlight a solution that is super easy and results in fewer errors as well.

The simple solution to this issue is to choose a progressive disclosure. It will help you to come up with an impressive layout that will grab the user’s attention at once.

The term progressive disclosure is a simple method in which a few of the essential options are revealed instead of disclosing the brief information that a user might not be interested in.

With the implementation of this method, you can simply divert their focus on the points that are necessary instead of falling into the heaps of categories. By doing this, you can easily enhance the customer’s experience on your platform.

●     Ease of Use

Another point on our list is the ease of use. Today, the customer’s expectation with the SaaS product has reached a new level. So, it is highly important for any business to focus on the usability concept to taste success. If you ask us, then it should be simple and easy to use.

  • Possible Solutions:

The possible solution is to organize all the information, pop-ups, tutorials, widgets, and several other functionalities in a clear and concise manner. By doing this, such elements can easily be accessed by the user at once.

A user-friendly interface will make their experience truly a great one. Not only this, but you should also go for the simple layout of your SaaS design that can enhance the overall appearance of your site. You can even make it mobile-responsive too to gain mobile user’s attention as well.

The most important thing that you shouldn’t miss to consider is the functionality of your SaaS application.

Users or clients always strive for better ways or unique features that can turn their experience trouble-free and give them a little exposure to your business. And this milestone is easily achievable moving a step forward to a custom approach to SaaS design.

Isn’t this easy?

Final Thoughts

In this blog, we have covered everything you should know about the SaaS designs. From discussing the growth of SaaS products in the market to the giving the solution of the common SaaS issues, we give you a comprehensive overview of such products that will provide you assistance in terms of enhancing the US.

Author Bio:

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has a great grip on the effective eCommerce Strategies, SEO processes, and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

Linkedin – https://linkedin.com/in/sharmaravi08
Facebook – https://www.facebook.com/sharmaravi08

Managing Cash flow for a startup business

It’s no secret that startup businesses and their owners oftentimes face difficult financial challenges. In fact, 8 out of 10 enterprises fail in the first 16 to 18 months due to a financial crisis.

Managing finances is hard, especially when your business isn’t generating a stable income and revenue yet. That being said, establishing and maintaining positive cash flow is the number one issue for startup businesses.

Cash flow represents the money coming into and money leaving your business. In short, your accounts receivable and account payable. If there’s more money coming into your business than going out, it means you have a positive cash flow and vice versa.

But why is cash so important?

The main reason is that cash is money you have available to cover any expenses or investments right away. Simply put, cash is your most liquid asset and without it, your business can easily go bankrupt even if it’s generating positive revenue. Here are a few tips on how to manage cash flow for a startup business.

start up business cash fund

Source: Pexels

Try to cut costs

Many startup business owners aren’t careful with how they spend their budget. That means they usually have more expenses than they should. If you want to have more cash on hand, you’ll have to manage your spending better and try to cut costs whenever you can.

For instance, don’t hire employees too soon, and if you have to hire staff make sure you do it smart. Also, don’t rent out an office space if you can do work from home. That way, you won’t have to spend money on rent, utility and maintenance bills.

Furthermore, try to cut your overhead costs. Overhead costs are expenses that are not directly involved in manufacturing or distribution of your products. As an example, overhead costs are rent, maintenance and utility bills as mentioned before, but also telephone bills, taxes, legal fees, accounting fees, advertising costs, insurance and so on.

The better you manage your spending, the more cash you’ll have available.

Seek investments

One of the surest ways to generate enough cash for your business is to seek out outside investment. For example, you can try to secure funding from angel investors or venture capitalists depending on the nature of your business.

You can also opt for one of the crowdfunding endeavors.If you don’t want to go through all that trouble, you can simply try to secure a bank loan.

However, banks can oftentimes deny your loan request if your credit score isn’t favorable, or they might charge you with an extra high interest rate. Perhaps you simply need a loan with more suitable and flexible conditions for your startup business.

In that case, you can try out alternative funding sources, such as applying for startup business loans. That way, you’ll have funding better suited to your needs as well as your cash flow.

Collect your receivables sooner

Many startup businesses offer convenience to customers in terms of payment options. This is a good strategy to gain a favorable reputation early on, but you have to consider you cash flow issues as well. As an example, your customers pay via invoices and your business is generating revenue from sales.

However, if your invoices are due anywhere between 30 to 120 days, it means you have no cash before you collect those payments.

That wouldn’t be so bad if you didn’t have expenses, such as bills, taxes and salaries to cover during that time. In order to improve your cash flow, try to make your receivables due immediately. You can counter the inconvenience by offering discounts in return.

In addition, if you don’t want to rush customers into paying, you can consider invoice factoring instead. Simply put, you sell your invoices to a factoring company for a small fee and get cash instantly, while the company collects payments when they’re due.

Create a cash reserve

Managing a startup business is difficult on its own. Most startup owners neglect the importance of saving for rainy days. If you aren’t able to implement any cash flow strategies for your startup yet, you can still improve the cash on hand by creating a reserve.

A good example is to have an emergency savings account. You can try to set aside a small portion of your profits or place everything you save from cutting costs into your savings account. Make sure you don’t use funds from your reserve unless it’s absolutely necessary and only for emergencies.

After a while, you’ll have a cash reserve saved up that you can use to improve your startup’s cash flow when needed.

Managing your startup business means you’ll have many challenges and obstacles to face. However, one of the most important challenges will be finances and cash flow in particular. That’s why it’s important to focus on your financial status and ensure your business has cash available at all times.

[Guest Post] 8 Ways Machine Learning Will Improve Education

When Artificial Intelligence (AI) blew up and enabled us to do previously tricky tasks like medical diagnosis and surgery, most people thought it was the pinnacle of a digital revolution. In video games AI is used to create responsive, adaptive, or intelligent behavior, primarily in NPCs.

Few people believed that they would get to see Self-Driving vehicles in their lifetime, much less computer software that can convert speech to writing. Ladies and gentlemen, say hello to Machine Learning – a revolutionary tech invention that is set to change various aspects of life, particularly education and learning.

What is Machine Learning?

For those in the dark, Machine Learning is a field of study that involves teaching computer systems how to learn and “think” using data fed into their algorithms. It differs from Artificial Intelligence in that no programming is required, the system basically learns from the data it is filled over time.

It is said, Education is one of the fields that will benefit much from developments in Machine Learning. Potential benefits include:

1.     Marking and Grading

Machine Learning inventions will help Teachers and Professors mark exams, assignments and other papers in record time and with reasonable accuracy. Teachers will admittedly still need to correct some things in the marked papers that the machines can’t see. It will, however, take less of their time and energy while students will benefit from getting their results and grades within short time frames.

2.     School Management

Data-driven machines provide lots of opportunities in the running and management of schools. Principles and management staff are now able to effectively monitor activities like student registration, attendance, disciplinary records and test, and exam grading records. Examples School Management Information Systems (SMIS) and Enterprise Resource Planning (ERP) software that are commonly used include DietMaster, Edulog, IBM SPSS and Jenzabar.

3.     Learning Analytics

Machine Learning makes it possible for teachers and school administrators to collect data on their students, their circumstances and the way they process and retain knowledge. Sophisticated machines and software use predictive analytics to recommend the best learning environments to enhance the teaching and learning processes. Programs such as Knewton, Dreambox and Reasoning Mind lead the others in this aspect.

4.     Teaching Modules

Special programs are capable of keeping tabs on the effectiveness of various teaching methods and consequently assist teachers to create lesson plans and teaching modules. While some years ago teachers had to do everything manually, which often resulted in mistakes, Machine Learning simplifies their work and promotes better teaching practices. Schools and teachers can make use of programs like Gooru and IBM Watson Content Analytics to acquire customized lesson and content modules based on real-time data.

5.     Dynamic Scheduling

Different students grasp various concepts in varying degrees and speed. Some of them may even need some extra time with their teachers or tutors to improve their understanding. That’s where ML software like NewClassrooms and AbI Scheduler come in. These programs help students connect to available specialists in various fields of study at any time. Schools can use such programs to schedule sessions between their students and part-time tutors or even school-based teachers depending on availability.

6.     End-to-End Data Solutions

BrightBytes, for instance, analyzes academic data and transforms it into relevant and actionable information that can be used by educators and school management to improve their processes. It does this by collecting raw data from a given number of education systems, matching it with research-based frameworks and using Machine Learning and super fast predictive algorithms to determine each school’s particular needs.

7.     Drop-out Rates

Poor course selection is one of the major causes of drop-outs in college and universities. This is especially so when students choose courses under the influence of their peers or parents and eventually find it too difficult for them. With advances in data-based analytics, institutions can match students to suitable courses by comparing their past academic records to the courses or subjects they have taken. Armed with this information, advisors can direct students to courses that match their IQ and abilities, thereby reducing class drop-out rates. Sponsors will also use available software to determine who is likely to stay in school.

8.     Remote Learning

With the advent of machine learning and AI, more students are able to study even complex concepts through distance education or e-learning. Receiving material is made available online for students to access from any corner of the world.

Final Thoughts

Artificial Intelligence, of which Machine Learning is a subset, is slowly but surely taking over America and the world. According to Pew Research Group, more than 45% of Americans use AI in one form or another. The benefits listed above are only the tip of the iceberg, we are confident that as more advancements are made, the very core of our education systems will change for the better.

What are your thoughts? Do you think machine learning will revolutionize education?

Author’s bio

Joshua Sherman is one of the most widely known writers that specialize in technology. He has written many other informative articles, he mostly writes about technology. Apart from being an excellent writer, he loves traveling, playing games, watching TV and meeting new people from anywhere in the world.

 

7 Ways to Revamp your Digital Marketing Strategy in 2020

The year 2020 has made significant changes to how we conduct business. With companies and brands becoming more and more dependent on their digital strategy, it is time to revitalize your digital marketing game. Without doubt it will be the deciding factor in making through these tough times of crisis.

Companies of various sizes are facing their own share of problems due to the pandemic.

First, the B2B companies that rely on trade shows and exhibitions to network and build customer relations. Second, smaller businesses that acquire new customers through word-of-mouth referrals or on the strength of a hard-won reputation. Third, larger companies incurring huge losses due to cancelled events.

Industries that have been slow to adapt to digital marketing are already losing their edge. However, with businesses digitizing their strategies, a new issue is arising: stiff competition in the online arena.

Survival of the Fittest

Digital marketing strategies are clearly the top priorities for brands in 2020. So, if your business plans to survive the online landscape, adapt to the rapidly evolving changes. With every passing day digital marketing is being impacted by fast-paced technology. Trends change at breakneck speed and consumer behaviours are unpredictable. Marketers need to take well planned strategies and ace the game with foresightedness.

As Brain Solis puts it:

“Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”

To make things easier for you, here are the top 7 digital marketing practices for 2020 that will help revitalize your digital marketing strategy. These tips will not only help you survive this crisis, but also thrive.

1.Update your content to Educate and Personalize

Content has been king for long and 2020 is going to only support this statement. Make content optimization a part of your strategy to succeed. Involve experts who will lead to more external links and a better social media presence.

Use content that are educational assets such as informational blogs, white papers or quizzes, etc. This will help to nurture leads and build audience trust.

And don’t forget the content you’ve already published. Update blogs or articles that have ranked well previously and have attracted backlinks. Make simple updates such as dates and tweak the article for latest statistics. Google always prefers fresh content. This is a cost effective way to get your rankings rise quickly.

Content marketers should personalize messages for modern netizens. Do this by digging into analytics and understanding demographics, affinity categories and in-market segments. This will invariably cause an increase in organic rankings, lead to more website traffic and new customers.

2. Embrace Research

One of the best marketing strategies of 2020 is investing in data, research and analysis.

Use your resources to analyse the performance metrics of existing creatives. Also, identify where the gaps and slippages in the creatives are. Finally, design new creative that have a direct impact on poor performing metrics and give better results. This methodology is an educated and informed way of moving forward.

You can also conduct and publish your own research on online trends. Experts who have tried this earlier claim that such reports generate links from reputable websites. Although, this is not an absolute necessity, it can definitely amp up your game and help you yield thousands of subscribers who will respect your brand.

This strategy works well because when you come up with something new, people share it on social media. This can become an effective 2020 strategy, resulting in backlinks from thousands of high-authority publications.

3. Use Video Content

Video is growing as a popular digital marketing tactic every year. Moving content creates stronger bonds with consumers. With the onset of pandemic, the growth of video is rising meteorically.

Video content makes customers more likely to purchase a product. The best way to drive conversions through video content is tutorials, testimonials, and behind-the-scenes footage. They can be created to make complex concepts easier to grasp and make it easier for customers to understand products and services that are offered.

We know that the Google algorithm favours websites with video content.  Thus, this is an incredibly important part of marketing for SEO. The idea behind this tactic is to build brand awareness. What’s more, the videos are also reusable in other capacities, like blogs and social posts.

4. Embrace podcasts

Digital marketing has made a real breakthrough with the rising popularity of podcasts. Podcasts are one of the best channels to build a solid audience. Once the bond is established, they will return for every episode. It is also a great way for reutilizing content. Therefore, make use of your content that you may already have on your blog, articles etc. Marketers can appear as guests on established podcasts or they can start their own. It is a win-win situation in both the cases as both offer huge benefits with negligible downsides.

According to experts, appearing on podcasts has been one of the most effective marketing strategies of 2020. This has also added to site traffic and brand awareness.

Try podcasts that have devoted audiences or build one in your own niche. Remember the audience interests need to overlap with your own. When a podcaster has a large and faithful audience, any endorsement that you make will be trusted and they will want to try it out.

5. Embrace Voice technology

The voice search trend has been ongoing for some years now. However, now it should become a part and parcel of your digital marketing strategy. Adopting voice search is a great way to not just spread brand awareness, but also to convert into sales. Brands and businesses must tap into this potential. Therefore, start experimenting with fresh and creative ideas to use smart speakers as an effective channel for driving sales.

This way you can convert visitors into leads by answering FAQs. You can also optimize for voice queries and long-tail keywords. This will be a huge asset to maximize marketing and advertising opportunities via voice assistants like Siri, Alexa, and Google Assistant. Keep in mind that for voice technology, write content in a conversational tone. Also, focus on getting featured snippets on Google. Lastly, think about keywords that people will speak rather than type. Natural language semantics are a big win in voice technology.

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2020. Here are a few statistics that will surely persuade you to adopt voice technology.

  • 50% of all searches will be via voice by 2020
  • 55% of all-American homes will own a smart speaker by 2022
  • 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines

6. Featured Snippets

SEO has always been an important aspect of digital marketing. This will remain the same throughout 2020.

However, there are also major shifts in the SEO industry that need to be kept in mind. Consumers are changing the way they use search engines like Google due to the growth of mobile and voice search. Therefore, just the number one position in the search engine result pages or SERPS is no longer necessarily the primary goal.

Rethink Google searches in terms of Featured snippets. These “on SERP” information means that all the information you are looking for is right there on the Google search results page. In other words, you don’t need to click through to a website to learn all the information. This is what your business should be aiming for.

Featured Snippets may appear in various places. However, the best position is right at the top of the page, before the organic listings also called the “position zero”. As it is often the only information that a searcher will view, it is highly coveted. Brands should definitely aim to achieve the erstwhile “position zero”.  This coveted position requires different SEO techniques than those employed for a normal listing in the SERPs.Therefore, be the first in your industry to adopt this. This way, you will have a huge advantage over your competitors.

Fact Check:  Over 60% of search results returned by Google are now featured snippets.

Learn the art of Customer Retention

A huge part of marketing is providing a great customer experience. Therefore, make sure that Customer Experience is your top priority. Your ongoing marketing strategy should not deviate from what the customer wants. Be focused on keeping your existing customers, rather than just attracting new ones.

Loyal customers are as valuable if not more than new customers. Generating new leads should never take a priority above keeping your recurring customers happy. Experts have found that it costs five times as much to attract a new customer as it does to keep a new one. Thus, it’s definitely worth putting in the effort to keep learning to complement customers’ needs.

Loyal customers also help to increase the reputation and awareness of your brand as they’ll talk about your company and products with their friends and family. Remember always that satisfied customers make great brand ambassadors and influencers. What’s more, it’s the most effective brand awareness program.

Conclusion

These are unprecedented times no doubt, but it doesn’t mean that your digital marketing strategies should take a backseat. Instead the decline of all channels related to live events and conferences combined with the increasing hindrances on travel and face-to-face business ventures make digital platforms all the more important. Take a strong stance against this enormous challenge. The key to this crisis is resilience.

Many of the above-mentioned ways and methods will surely prove to be helpful for optimizing your brand power through effective and updated digital marketing.

ABOUT THE AUTHOR

Aditya is the founder of Digital Polo a unique design company that provides unlimited design work for a simple, affordable fee. He also heads a full-service digital agency called Nico Digital.

LinkedIn: https://www.linkedin.com/in/adityakathotia/

Twitter: https://twitter.com/avkathotia?lang=en

Email marketing and building a subscriber list helps monetize your blog better

If you plan to do some Internet marketing to promote your business endeavor then you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Email marketing is often over looked by many bloggers which costs more than just money.

Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business.

By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list.

This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.

Email Marketing basically involves:

  1. List Management
  2. Design (Professional HTML Styled)
  3. Personal Contacts/Emails
  4. Follow Up and replying
  5. Targeted Emails for a particular niche or business
  6. Subscriber forms
  7. Campaign Tracking and Analytics reporting

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors.

However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services.

This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails.

In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam.

Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them.

This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services.

This information will be valued by the readers and may help to persuade them to try your products and services.

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Important Steps to Develop a Website

1. The first step that one can follow is to make promotion through Article Marketing. For this, one has to write at least three or more articles that have very high quality and relevance to contents of the website. These articles should contain a concise bio with a backlink to the website immediately after the conclusion. One should post them to the article directories and the other sites with high SEO rankings in the relevant keywords.

2. The second most effective way to get traffic is through Forum Marketing. For this, first search for the relevant keyword and forum in a good search engine like Google. For instance, if the site is for selling mobile handsets then the search should be on ‘mobile forum’. Then one has to select the best three forums relevant to the site and put an introduction along with an impressive profile on all the three. One should not resort to unethical means. Make regular and interesting posts to catch the attention of the targeted visitors. People are sure to visit the site.

3. A good way to get enough traffic is by Viral Marketing. For this, create an interesting report for the targeted visitors mentioning the bio and site information. Now market it at a very low rate and allow 100% commission to the Affiliates. This will make all the other sites providing huge traffic to the site.

4. Another interesting way to get ever-increasing traffic to the site is through Social Networking sites. Create a desired profile in any of such site. Now get connected to the people interested in the matters relevant to the owner’s website. Customize the profile for better response. In this way, interested people can easily get connected to the site. One can use exciting pictures for better response. Some such sites are MySpace, Facebook, Ryze, Flickr etc.

5. Blogging is getting popular day by day. This is very effective technique as more readers are getting their way to reading blogs. One can create a blog related to the website contents. He should make as many quality posts as possible at regular intervals.

6. Writing press releases are very useful for the promotion of the website. Google provides ample amount of tips for writing press releases Propose to write them at no cost. Many sites allow posting articles free of cost.

7. Search Engine Optimization techniques are very useful for driving good amount of traffic to the site. Make a detailed study on SEOs and modify the web pages carefully to make it to the front page of the search engines.

These are some effective ways in which one can boost huge traffic to his site and gain success in his business in a short span of time. The targeted visitors not only take interest in the contents of the site but also are very useful for the business of the site. However, in doing so one must count his actions and sort to legal ways. This is really going to solve a lot of problems in the coming days.

Smartphone Apps that are harmful for your kids

Smartphones have become a part of our lives so much that we hand over to the kids to keep them silent and away from you. But these smartphone known to be an all powerful device for us can be quite harmful for kids.

Especially through apps that are constantly hurting their lifestyle or mental growth. While smartphones can be fun for the kids, you need to keep a check on what apps they use and how often they use it.

Here is a curated list of apps that are harmful for your kids if you do not keep a check on them:

These apps are just some of the many in the App store and Play Stores. The apps are not consistently monitored by Google and Apple and hence the onus of your kids safety falls on you.

Make sure to check your kids app usage and also reduce their on screen time. Encourage children to play out in the real world rather than on a screen. That is not only healthy for them physically but also mentally and psychologically.

If you have come across any such dangerous apps that can harm your children, please let us know in the comments too.

Writer’s Bio: Tom Peterson

 

My name is Tom and I currently reside in the United Kingdom. My greatest assets are my words and I enjoying using them to make the lives of others easier. I have been writing professionally for about three years and they have been the most beautiful years of my life. Second to writing, hot chocolate is my greatest addiction. You can reach out to me at tompeterson673@gmail.com

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