Home Blog Page 2

Machine learning and CRM – how can they go hand in hand?

Whether the discussion is about consumer products or business analytics, artificial intelligence is two of the significant topics of interest in recent years.

machine learning crm

The previous year Gartner announced machine learning as a defining technology that has the potential to score better market shares and pivot the competition in favor of the investors.

This is why the market giants like Google invested from $20 billion to $30 billion to explore the potential of machine learning.

Machine learning may seem too ambitious to a large section of people in business,but the reality is quite far from their perception.

Machine learning has organically integrated itself into the applications of daily use, the span begins from Gmail and goes beyond sales CRM.

Utilizing the potential of machine learning in the field of CRM is a decided fact due to the remarkable possibilities that machine learning brings to the picture. In modern times, enormous amounts of data are collected instantaneously.

The typical examples include feeds of interest on social media, booking rides on Uber and Lyft, watching favorite shows on Netflix,etc. The use of artificial intelligence caters all of these personalized sartorial choices.

Understanding the customer preferences is essential to every business and organization and the most significant aid available to decipher customer choices is CRM. Before proceeding with the topic, let’s take a better look at what CRM means to a business.

The importance of CRM

The digital era revolves around social media marketing, customer relationship management, search engine optimization and every other activity that results in the generation of data.

As the market’s reliance on their digital presence increases, the amount of data continues to magnify. A mechanism that eases the analysis and interpretation of this data is the need of the hour.

There is a monumental task for modern CRM solutions to fulfill. It’s role now exceeds the previous capabilities of studying eye-crossing, traditional spreadsheets.

Nowadays, CRM is a lot more than recording contact details; it is a significant mechanism that speeds up the resolution, provides customized marketing solutions an entire range of facilities that go far beyond the meager pipeline CRM people cheer about usually.

In the absence of machine learning algorithms that automate the tedious tasks, provide analytics about market trends and the continuous changes in consumer patterns, a majority of the more prominent brands would lose the competitive edge that makes them the giant in the industry.

Perhaps this is the precise reason why Gartner predicted that the analytics and business intelligence markets would progress to a whopping $22.8 billion by the year 2020.

The scope of machine learning

The most advantageous feature of every CRM is its employment of machine learning’s predictive analytics abilities. Typically, CRM was focused on the previous and present data to provide an interpretation of consumer data patterns.

However, machine learning today is capable of continually learning to give any feedback in real-time. It takes the previous customer exchanges and recommends areas that require improvement such as sales and engagement for better outcomes.

The impressiveness of machine learning will only grow stronger as it learns about the newer patterns and insights and the data pool grows richer.

A strong example is, the need to search for underlying attitudes or emotions received by customers can be comprehended and filtered through a simple application of machine learning.

A few more feathers in the hat of machine learning include the value-enhancing capability of penetrating unstructured data within free text fields.

It is an achievement that employing machine learning would interpret millions of customer records to provide essential insights in lesser time than making a simple cup of coffee.

It is easy to state with zero doubts that the buzz around machine learning’s astounding potential of becoming the game-changing norm of innovative technology is long overdue.

For it has made gigantic strides in recent years. However, machine learning still has a very long way to go before it completely integrates itself in day to day use and in every, single industry.

Artificial intelligence and its descendant, machine learning are both transforming CRM in many sectors, in a gradual yet definite manner.

The technology employed in machine learning continually improving to guide businesses to better their customer relationship and to maintain and enlarge their market share.

An example of this is the use of chatbots as customer service agents.

How to employ machine learning as CRM?

Let’s take a tiny break here. At this point, a lot of the readers might ask the obvious questions about the cost of using MI- enabled CRM.

Is it a six-digit figure product or a specific team of developers that personally create a CRM?

Both the questions of are no avail. Since the market today already offers numerous options that include the characteristics we have recently discussed.

Because of modern innovation in the field of data analytics and machine learning, these systems keep improving their capabilities each day. To add to the benefits, stiff competition in the current market has worked well in keeping the prices well maintained.

The CRM provides usually tout their recent enhancements to score more clients and develop a better market share.

A few examples of better CRM provides that utilize some semblance of machine learning are SugarCRM, Microsoft Dynamics, Salesforce and Salesmate.


The critical point to be noted here is that you need to leverage machine learning to understand the needs and patterns of your customers better. Allow the capabilities of machine learning to transform your CRM into a smarter predictive analysis tool.

It is a prudent decision to invest in better CRM technologies today so that your market share expands and remains consistent.

It is your responsibility to ensure whether your CRM provider fulfills the tasks of customer relations along with increasing engagement and overall customer satisfaction.

It is useless to doubt the practical implementation of artificial intelligence and machine learning in the present and future of the world of sales. However, a lot of the people among us fear the potently widespread use of technology due to the sheer amount of job redundancies it can potentially cause.

Machine learning can someday eradicate the basic need of human invention from numerous processes and operations.

No matter which case you support, the modern times urge every business to at least try a few experiments with artificial intelligence, machine learning, and better CRM software to build and re-frame sales strategies.

A lack of participation may lead to a loss of growth in the business endeavor that one had always dreamt of in the past.

About the Author:

Alma Causey

Alma Causey is a Freelance writer by day and sports fan by night. She writes about tech education and health related issues.

Live simply, give generously, watch football and a technology lover.

When Should a Business Venture Consolidate the Debts?

62% of the total successful ventures despise taking loans because they do not want to be in debt, as Entrepreneur.com states.

Business Debts

Debt consolidation loans are capable of lowering the rate of interest as well as reducing the size of the monthly payments that a business has to pay to the creditors to whom they owe money.

Chances are that they can also borrow working capital, which is important for the business.

Having knowledge about when it is ideal to consolidate all the business debts is definitely important but it is dependent on the various terms as well as conditions of the existing debt amounts, the finances of your business, and the personal credit.

Getting a debt consolidation loan for your small business

You will get to know when it is ideal and the time that is appropriate for consolidating the entire debt amount.

If you are consolidating your loan at a proper time, you are not only going to get a low rate of interest, but also a better schedule of repayment as well as long terms.

However, if you decide to consolidate all your loans at an improper time, it can not only damage the credit score but it is also going to hurt the ability to borrow money for further business aspects in your future.

Until and unless you have decided to consolidate a loan that you had taken out for the sake of expediency, you should only be consolidating the debt if you are an ideal applicant of a loan in comparison to what you were earlier.

There are numerous ways of accomplishing this. Given below is a list of the ways that you should have knowledge about.

Improving the credit score

If you see that the personal credit score has seen a lot of improvement since the time you have borrowed money, it is a good and ideal time of consolidating the business debt.

When your credit score improves, it is considered to be one of the most important qualifications for getting a low rate of interest as well as a long repayment term.

You need to understand that the credit score can be improved but if it only improves by a few points; your business is not going to qualify for better loans. The reason behind this is that the increase requires being visible.

Moreover, irrespective of the improvements in the credit score, the diverse negative credits that include bankruptcies, repossessions, tax liens, etc., can also make it extremely difficult to qualify for the debt consolidation loans.

If you are interested in consolidating only a tiny portion of the entire debt amount, you can consider the credit cards as well. It is simple and easy to get hold of a credit card. A business credit card is going to be the only option that has a 0% interest rate, though it is going to last for only a small period.

The credit profile of your business has seen improvement

If the credit profile of the business shows improvement, it means that you are becoming a responsible borrower with each passing day. This also means that you are not having more amounts of debt than what you are capable of handling.

It also depicts that the business is not making use of the entire value of the credit lines that are available. If improvements are observed in both the areas, you are going to be an ideal candidate for consolidating the business debt.

  • An ideal credit profile of a business is generally going to have the following.
  • Timely payment history.
  • Reporting of multiple companies.
  • No errors in reporting.
  • A huge percentage of credit lines available, which are not being used by you.
  • No repossessions, bankruptcies, or tax liens.

Having a proper understanding of the credit report of your business, how it is working, and the manner in which you will be able to build the business credit is considered to be extremely daunting.

However, it is one of the most important skills to manage especially if you are struggling with a huge amount of debt. In this case, checking the credit score is your preliminary step.

There have been improvements in the personal finance

As the owner of a business venture, the health of your personal finance is as crucial as the health of the finances of your business. The reason behind this is you may have to guarantee the business consolidation loans personally.

The lender has to remain confident that if the business venture is not capable of making the payments, you are going to step in, know about the total amount that is due, and clear the payments.

Given below is a list of the ways in which the personal finance that you have can show improvement.

  • Increasing your income.
  • Various other income sources.
  • A reduction of your withstanding debt.
  • Necessary expenses reduced or fewer dependents.

Any sign of improvement observed within the personal finances that you have is going to increase the chance of qualifying for the consolidation loans that have better interest rates, convenient schedules of repayment, as well as long repayment terms.

It is also crucial that you keep checking the personal credit score so that you are capable of hitting the requirements for getting a debt consolidation loan. You can visit NationalDebtReliefPrograms to know more.

The finances of the business have seen improvement:

The best thing that you can do is approach your lender about consolidating the business loans when you observe an improvement in the business finances.

The ability to qualify for the better terms of financing can improve quickly especially if your business has a successful quarter or a year.

Whenever your business is accomplishing a significant objective, you can start thinking about whether you should be consolidating the loans or not.

Anything and everything that can be done for painting upward swings in the business revenue is going to be beneficial for getting a debt consolidation loan.


Opting for a debt consolidation loan is not enough. It is crucial that you know as to when you can consolidate the loans without facing any trouble. Consider the ways that have been listed above and it is going to be easy for you to get a debt consolidation loan.

Author Bio

Kelly Wilson is an experienced and skilled Business Consultant and Financial adviser in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time, she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.

Keeping In Step With the Changes in SEO

For those of you that are wondering where to start with internet marketing, one of the first things you should consider is SEO. SEO is the best way to get traffic to your site.

seo analytics ranking

However, it is very hard to master for those who are getting started. There is so much to take care of when you are trying to monetize your site. As a result, you are going to have to be patient with your efforts.

At the same time, you are going to be spending money as you are patiently working towards your goals because you are going to have to pay the bills for the internet as provided by internet service providers like www.optimum.com.

The Keyword Aspect of SEO

When working on providing optimized content to your site, one of the first things that you have to think about is the keywords you are trying to rank with. Then you have to focus on the placement of the keywords.

You need to have the right density so that you will be able to improve the ranking of your site. It is also good to have other keywords to rank with that are related.

Then there is the choice of long tail keywords and short tail keywords you can choose to rank with.

Gaining Links

Backlinks to your site are a huge factor to the success of your online business. One of the reasons that you want backlinks is that the results are two-fold. For one thing, you are more likely to get traffic to your site from the place you are linking from.

Another reason is that the site can experience a boost in the ranking if the backlink is a dofollow link. This could result in a major boost in traffic and conversions.

Keeping With the Changes

With all of the benefits that SEO gives business owners, there is one thing that is constant when it comes to SEO. The constant thing is changes. The search engine algorithms are always changing.

One of the reasons for the constant changes is that the market is also changing. The whole focus when it comes to search engines is providing the user with the best possible experience.

Therefore, it is going to rank according to keyword and the relevance of the website as a whole as well as the content. This makes it easier for people to get what they are looking for in their search.

Concerns Over SEO

There are some questions about the fate of SEO and if it is going to continue to be a viable way to gain traffic. The truth is that as long as there are search engines, there will be SEO.

Search engines seem to be as strong as ever. Therefore, when it comes to internet marketing, you want to make sure that you are doing everything you can to optimize your site so that it can get higher in rankings.

This includes making sure that it is easy to navigate and quick to load.

Success At Internet Marketing

The good news is that there are other methods that you can use besides SEO in order to gain a lot of traffic and make a lot of money. As a matter of fact, some of these tactics can be considered part of SEO in that it helps bring forth the higher ranking because of the links you get from it.

One example is social media. As you gain a following and direct people to your site from social media, you will become a prominent figure even on the search results.

SEO is still one of the best ways to get traffic because of the huge conversions. When people are going to search for something, they are going to use the search engines.

For one thing, they are designed to help the person search for information and products according to the keyword. You can perform your own SEO or get the help of other experienced content creators to perform SEO.

How is experiential marketing opening new avenues of success for the new brands?

Traditional marketing is a unidirectional process. The brand sends out messages through different promotional media including TV, print, and radio.

Digital marketing is recent, and it somewhat expands the scope of two-way interaction between a brand and its target customers. Nonetheless, most of the products these businesses sell are intangible to the potential buyers on these digital platforms.

The new methods of experiential marketing provide robust platforms for the interaction of the new brands with their prospective purchasers. In fact, a promotional event marketing campaign allows the brands to reach out to their target audience in their comfort zone.

Why should you focus on location-based marketing?

Say, you have a new ice cream store that offers delicious flavors for all ages. Where would you go to announce the opening of your new store? Who would be more interested in a double scoop mint chip delight or raspberry ice cream with choco chip sprinkles?

It is definitely not a bright idea to place your truck in front of a dentist’s clinic. However, setting your vehicle up in front of the school gate during recess or looking for ice cream lovers near the entrance of a movie theater makes more sense.

Knowing your audience can help you make the best of your opportunity at a low cost.

Here are a few benefits of experiential marketing you can enjoy –

  1. Stronger relationships with your customers
  2. Increasing awareness about your product and brand
  3. Enhancing customer loyalty
  4. Creating a positive brand image and better memories
  5. Increase word of mouth publicity
  6. Reaching the potential buyers in their comfort zone
  7. Exploring a slice of the real market at a fraction of the actual cost

How can you dazzle potential customers with new tricks?

One of the most amazing ways to engage in event marketing is arranging for a mobile truck tour. Mobile trucks have already become predictable and a tad-bit trite. So, you can always pimp them up a little or upgrade to a glass truck for your tour.

Glass trucks are leagues apart from any other mobile tour truck you have seen. It gives you a glimpse of the inside workings of a store or a shop. Apart from showcasing the mélange of new flavors and colors, you can always uphold the cleanliness and hygiene of your store in front of your prospective customers.

What the next step after booking a truck tour?

Arranging a glass truck tour is not enough to ensure the success of a brand or its new products. You need several methods of measuring the productivity of your approach.

  1. Measure the number of A-grade products
  2. Calculate the quality of impressions and the data collected from the site(s)
  • The number of valuable leads that you receive from the campaign(s)
  1. The level of integration or supplementation into other marketing programs
  2. The count of relevant customers and people with purchasing intent
  3. Percentage of returning customers and level of trust among them

Experiential marketing offers a deeper penetration of a market already reeling with veteran brands. To make your mark, you need some out-of-the-box ideas, brilliant platforms to execute them and reliable analytical methods to gauge the performance.

When You Need Help From Debt Settlement Attorney For Your Business

Whenever the loans and credit card payments seem overwhelming, you have to get your hands on the debt settlement solicitor for help that you might need for lowering the amount that you generally owe.

Before you even get to decide on ways to work with an attorney, you might want to research about the services they are capable of doing just for handling your case with ease and making this process a lot smoother than what it is now currently.

If you check out the debt settlement reviews, you will be sure to see that most of the people in debt and want a settlement have taken help of these solicitors. You can prove to be the next one in this lot and that calls for some serious services in this regard.

What does one debt settlement attorney does?

So, this might be the first time when you are actually thinking about the debt settlement attorneys to help you out. You have no clue on what to expect from the source.

A debt settlement attorney is the person, who is behind the fact that you are negotiating with lenders if you have a larger amount of unsecured debt for lowering the amount that you actually owe.

On the other hand, you have unsecured debt that did not actually require any collateral like student loans, credit cards or even the medical bills. If you want any kind of help with the settlement of such requirements, the attorneys are here to address your help in this best way possible.

When do you realize that you need a debt settlement attorney?

There are some times when you have large amount of debt on your shoulder but not quite enough resources for making the payment covered.

debt settlement

It might prove to be quite helpful right at first to get advice of the current non-profit consumer based credit counseling service, which will actually help in designing a proper budget and then offering the financial advice that you need.

  • In case, you are still struggling to pay the debt right off your shoulder, then you might want to consult the settlement attorney for consolidating the debt that you are in.
  • You can even take help of the pros to lower it or just out you on the right payment plan. It is always time for the lawyer to just know best strategy for minimizing the legalized risk and also the risk to some of the other things, which can work as credit score.
  • The debt settlement lawyers are more or less same to the bankruptcy attorneys. But, there are times when you might want to take help of the debt settlement lawyer as you want to avoid head towards the jungle of bankruptcy that easily for sure.
  • You have the debt settlement attorney, which might offer you with the better options than any of the agency, which can advertise lowering debt. These services, on the other hand, mostly end up being more costly and costing you way more than what you have originally owned in the same run.

Whether you are planning to save some time or money, or just want to get some advices on how you can get rid of debt then catching up with the debt settlement firm can work out well.

This way, you get to understand the real value of this service and get the right response in this regard for sure. The more you get to research in this regard, the better services it is going to be.

The reputed attorneys are always down to help you in big ways possible.

Cost that you have to set aside for debt settlement solicitors:

The cost that is revolving around the job profile of a debt settlement attorney is another point that might be bothering you for a long time now. Most of the debt settlement lawyers will charge based on contingency.

Contingency is a way and it means that you will not have to pay a single penny up front to the lawyer, but the lawyer will take a percentage after winning the case on your behalf as their hard earned money.

The rate is subjected to the amount of money that you owe and how much the lawyer has helped you to save for your future use. The pricing over here is going to depend on where you just live and how much you owe.

You can further establish a rate, which is up front with lawyer, just for minimizing any kind of surprises on the bill.

What points to expect while working with debt settlement attorney:

There are so many reasons for you to take a loan from either a bank or lender and end up being in debt.

If you can get some help from the debt settlement lawyer then chances are high that you might be saving a lot of money and can even let your business up and running like in your dreams.

Now, the main concern over here is what exactly you are going to expect from working with any debt settlement attorney.

  • Always remember that a debt settlement firm should have the power to lower the amount placed under the area of unsecured debt, that you might have to pay back right on time.
  • Creditors happen to take some quite big risk on the field of unsecured loans. So, they might even earn back part of the said money that they actually loaned out than none of it, which is what will happen exactly if you ever file for the area of bankruptcy.
  • There is no such guarantee to be sure, which will ensure that the debt settlement attorney will be able to lower the debt that you are in right now.

But, hiring a pro in this regard will definitely provide you with a better chance than if you get to handle the creditors right on our own, or with the help of any other debt settlement service.  So, you can get this point straight and covered.

Author Bio

Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans. During her spare time, she loves to write on Business, Finance, Marketing, Social Media. She loves to share her knowledge and Experts tips with her readers.

How to Have Your Customer Service Keep up with the Ages

Customer service (CS) is important in any business. If you operate a small to medium businesses intent on growth, excellent customer service is a strong factor in growing your customer base, boosting sales conversion rates, and improving your brand image.


Forward-thinking companies appreciate the value in quality customer care. Technological development has made strong CS more affordable and efficient. Here’s a number of solutions you can deploy that will enhance your CS systems.

Call Center Software

Helpful CS apps are becoming more sophisticated and more versatile. There have long been apps for automated call response and redirecting incoming calls, but today’s systems can integrate a number of channels, such as social media, text, and email as well as voice.

Artificial intelligence (AI) has led to the widespread use of chatbots and voice recognition technology that can emulate human conversation well. These become virtual assistants and in some cases even replace human agents. AI can also be thought of as “machine learning” solutions. Newer versions are so sophisticated that they can improve upon their own grasp not just of recognized language, but the communication patterns of each individual customer.

AI software can also allow for customer data capture and organization, AI streamlines customer interactions so well that human agents can focus on building relationships and upselling your products or services.

Data Management for Analysis

CRM (customer relationship management) tools are one of the most important assets in modern CS teams. Central data storage that’s constantly updated with information on customer activity and preferences makes agent interactions more informed and efficient.

Today’s CRM solutions incorporate tools for fast reporting that provides a complete profile of every customer and their past behavior. This allows agents to answer questions, offer personalized suggestions, and even make predictive analysis with minimal effort and delay,

Shared data allows real-time collaboration between your CS, marketing, and sales teams. This can also take the form of cloud solutions allowing connectivity between remote workers or locations, or third-party vendors. You get a comprehensive overview of what’s taking place at any given moment.

Automation in Processes

Automating processes helps keep costs low and productivity high. Responsibilities like data entry and validation, mutual support, call routing, and continuous, targeted training within contact centers are now integrated with the CRM and based on the rules or criteria that you choose to apply. Thus automated CRM functions can provide your company a unique solution tailored to your own needs.

This further escalates the value of the CRM in decision making and refining the customer experience. CS solutions are no longer a simple call center relying on the personal skills, training, and experience of human employees, but an automated machine for optimizing interactions.

At the same time, a more technically-oriented solution allows for real-time data caption, performance analysis, marketing opportunities, enforcing company rules, and supporting your current promotions.

Optimizing Self-Service

The perfect customer interaction increasingly comes from letting customers or prospects help themselves. Customers may reach out to an organization in a number of ways, including text chat, web pages, mobile devices, or proprietary apps. Not all queries require human intervention; indeed, more often in our fast-paced, mobile society audiences want quick answers, not conversations.

Tools are put in place to connect with the CRM and other solutions to ensure that your customers can find answers on their own any time of day, from wherever they may be, or whatever channel they prefer to use. The goal is to create an interactive platform for a growing variety of customer contacts.

It can provide access to knowledge bases with sophisticated search tools, instant access to GPS-locator maps, informational resources like video, and even include buyer incentives like digital discount codes and coupons.

Data-Driven Marketing

A comprehensive, CRM-backed digital platform can be a great convenience to your customers. Exemplary service and useful information are something they’ll return to. CS technology also supports marketing strategies. Automated tools on social media, for example, can both generate content and provide the means for direct communication.

Repeat customers and prospects can get more personalized interactions through the data generated by past activity. Through CRM data analysis, personalization can be extended to entire market segments and targeted promotions to craft the ideal message.

Customer insights lead to more focused marketing. Digital channels become powerful marketing engines through selected graphical or text ads, voice menu suggestions, or subscriber opt-in links.

The same data can be filtered and applied to email marketing, customer follow-up calls, and invitations for survey or feedback forms that further add to your storehouse of customer information.

Final Thoughts

Providing the best service means leveraging a number of these technologies. CRM and automation form a system where marketing, sales, and CS are all aligned effectively and efficiently. This raises a company’s brand and value both through higher profitability and improved customer satisfaction.

Jasmine Williams covers the good and the bad of today’s business and marketing. When she’s not being all serious and busy, she’s usually hunched over a book or dancing in the kitchen, trying hard to maintain rhythm, and delivering some fine cooking (her family says so). Contact her @JazzyWilliams88

The fate of SEO depends on the factors of crawlability and indexing

Search engines are nothing but answering machines that can answer any kind of queries that viewers rise.

Search engines have access to enormous databases of information, and when any search query reaches the search engine, it starts to hunt for the answer within its database.

However, the task is not as easy as it may sound because the most difficult thing that search engines have to achieve is not just providing an answer but the most appropriate answer.

The answer must be useful to searchers, or else they would lose faith in search engines. After finding several answers that are closest to what searchers are looking for, search engines rank it according to the popularity of the websites where the information was available.

Therefore, presenting the most correct and popular answer is the task of search engines.

The tasks of search engines

To perform its tasks, search engines depend on two main activities for accessing the database of information or more precisely all websites on the internet.

Only when search engines become aware of the presence of websites that they can think about accessing it. It means that the website must exist in the database of search engines so that they become aware of its existence as well as its contents.

For knowing about websites, search engines need eyes and ears for gathering information and to do it search engines use crawlers or spiders or search bots that scan websites for creating an exhaustive list that also includes the type of content.

The search bots crawl the websites and indexes the content.

Crawling and indexing

Search engine bots are continuously active on the web, and whenever it identifies a web page, it starts crawling it. In plain words, crawling is nothing but reading a web page by search bots.

This is the first step in introducing a web page to search engines which takes note of it and then moves ahead to enlist it in its database which is known as indexing.

It is similar to the index you see in books. Crawling helps search engines to recognize a page and show it in search results.

Having crawled the web pages, search engines create an index that lists the contents of the pages which is known as indexing. This is essential because it helps search engines to judge the relevance of content before presenting it in search results.

Crawling helps search engines to analyze a page content and its code, but indexing confirms that the page is fit enough for showing in search results.

Facilitating crawling and indexing

The SEO company Vision Smash only performs white hat SEO and is aware of the importance of crawling and indexing.

They ensure that the web design has elements that allow search engines to carry out the tasks of crawling and indexing because the inability to do it would keep websites out of the consideration of search engines and would never appear in search results.

Paying attention to the web design is, therefore, crucial to make it friendly for search engines that have a lasting impact on SEO.

Four Tips for Creating an Engaging Snapchat Presence

Snapchat is one of the newest marketing frontiers for businesses, and the best part about it is that it’s inherently engaging.

snapchat tips

With over 100 million active users, it’s one of the most unique platforms for developing a social presence, although not many small businesses have realized it yet.

Snapchat’s effectiveness is only heightened when it’s your target market’s communication tool of choice. Case in point: according to one survey, 78% of high school students actively use Snapchat every single day.

The social platform offers plenty of opportunity for businesses to create engaging content, and it’s important that you use it to your full potential. Here are four ways to do so:

Create a Custom Geofilter

A Snapchat geofilter is a location-based image overlay that appears when a user sorts through filters on their device. You’ll notice geofilters in many locations.

You can create a custom geofilter for as little as $5. Geofilters can be surprisingly effective, and have a far reach.

BellMedia conducted a study of their results after they published a geofilter campaign at the University of Alabama. Within five hours, they’d reached 19,000 people.

Your geofilter can be as creative as you’d like, even going as far as using bitmojis and digital stickers. Be sure to use geofilters if you’re having an event, or if you have a physical location.

You may even choose to capture new leads by creating geofilters for other areas—even if your business doesn’t necessarily exist in that area. Take a look at these cool geofilters from different brands for inspiration.

Partner With Influencers

Influencer marketing has tremendous potential in today’s business landscape. You should partner with someone who has a large social following, and is doing particularly well on the Snapchat platform.

Your influencer of choice should be someone that your target audience can relate to.

Different influencers accept various types of payment, so it’s important to consider this as you hunt for influencers. Mega influencers are great, but they might not be realistic in terms of your budget.

Micro-influencers are very effective, and often work for free product or services, or even just a small monetary fee.

You can start your influencer search by using a tool like BuzzSumo or Grin. These tools allow you to hone in on influencers across dozens of industries, and although they do emphasize platforms like YouTube and Instagram, it’s a great starting point for identifying the ideal Snapchat influencers for your business.

Once you’ve come up with a key list, you can start checking out each of their Snapchat profiles to see what they’re doing.

As a housekeeping tip, be sure that your website is fully equipped to handle an influx of website traffic.

Because influencer campaigns can do so well, it’s very possible to experience a spike in site visits, which can shut down your servers and crash your site if you aren’t well prepared.

Look into a virtual private server or a dedicated server before you launch your campaign.

Track Your Engagement Results

You’ll never know how well your content is doing if you don’t have some procedures in place for tracking it.

There are several metrics you should be tracking, including total unique views, total story completion (users who view your entire story), fall-off rate (how many people aren’t finishing your stories), screenshots taken (in the world of Snapchat, screenshots are akin to “liking” and commenting), and, of course, Geofilter metrics.

By analyzing your Snapchat metrics, you can identify some key patterns and engagement strategies. For example, you might learn more about what times are the best to post stories, or what type of content is performing particularly well.

You can pull key metrics directly from Snapchat, though it will take a bit of manual work. You can also use third-party software services like Snapalytics and Delmondo.

Use Interactive Elements

Interactive elements make it easy for your viewers to engage with your brand. And if you’re lucky, you’ll be able to turn that engagement into sales for your business.

When you create interactive components, your audience participates more and enables you to grow.

Fortunately, there are plenty of different software tools that make creating interactive content as easy as it is fun. Here are a few to consider:

Zembula: Scratch-It is Zembula’s digital scratch off that displays a hidden message and CTA.

Qzzr: For awesome and fun interactive quizzes, Qzzr is a great tool.

WIREWAX: This platform allows you to create clickable spots in any Snapchat video, which can help increase your clickthrough rate.

RooJoom: This is a tool that allows you to transform plain files, like PDFs or images, and make it more engaging by incorporating interactive elements.

For example, basic text would be clickable, and it would even allow users to create their own sticky content.

Take a look at these brands on Snapchat to learn more about how different companies across various industries are using Snapchat to leverage their audiences.

3 Easy Tips to Record Better Audio Alongside a Video

One of the decisions that you need to make when you record a video, is whether you want to record audio alongside it or not. At times you may intend to just add background music to replace the audio later, or record and add a voiceover separately.

However if you are recording audio alongside your video – you need to take steps to ensure that its quality is good. That can be a bit tricky, but there are a few easy tips that should get you off to a good start:

  • Make sure the microphone is decent

One of the main problems when recording audio is the built-in microphone on most webcams, digital cameras, smartphones and other devices isn’t all that great – and as such the audio quality will suffer.

While you do not need a professional studio-quality microphone, a mid-range mic would make a world of difference.

It can also help if you choose the right type of microphone based on the audio that you want to record. For example if you are recording a voiceover, a lavalier microphone might be a good option.

  • Keep the microphone still

During the recording you will want to keep the microphone as still as possible and avoid any unnecessary movement. By doing so, you should be able to avoid rustling sounds that are often caused by the microphone brushing against something, air moving too rapidly against it, or any other vibrations it may pick up.

The best way to keep the microphone still is to secure it in some fashion – which will vary depending on the type of microphone you are using. A good microphone stand is one option, or making sure it is firmly clipped onto a surface that won’t move is another.

  • Minimize background noise beforehand

Ideally you should try to make sure that there is as little background noise as possible before you start recording, but that can be easier said than done. If you’re recording outdoors for example there may not be much you can do about the sound coming from all around you.

However, if you are recording indoors, you should have greater control over the background noise. Try to find a quiet room, and be aware of noise that may be coming from the fan and other electrical appliances.

As you may have noticed, the tips above apply to recording audio via a microphone – and not from other sources. If you are learning how to record audio on Mac or PC, or capturing input from a device – the audio quality shouldn’t be affected by external factors.

In some cases, you will need to record both simultaneously, for example if you use Movavi Screen Capture Studio for Mac to record system audio and simultaneously capture a voiceover.

At the end of the day the audio quality that you record alongside your video will affect its overall quality, and that is a fact that you should never overlook. Try to make sure it is as good as possible, and your videos will benefit as a result.

[Guest Post] The Use Of Hadoop Technology In Handling Huge Databases

Heard a lot about the Hadoop technology, and wonder where you may use this in your business or organization? First get to know what is Hadoop. This is a technology, which deals with the handling of massive amounts of data. Massive amounts of data are stored in clusters of hardware which are used as a commodity. The technology allows storage of data in massive amounts which is beyond your imagination, and has the vast efficiency to process the data at unbelievable speed, and thus can parallelly handle many data, process them, and execute many tasks.

How the need for significant data processing brought Hadoop?

With the evolvement in search engine search procedure and with the big boom the World Wide Web saw from the 1900s to the present time, many things had to be changed with the demand of the era. The human returned searches in 1900 soon got replaced by web crawlers in the 2000s. And gradually by 2008 Hadoop got configured by Yahoo, and in the current day, nonprofit open source software development platform Apache Software Foundation brought Hadoop.

What is special about Hadoop

Hadoop is a system and technology, designed to deal with the enormous volume of data within a brief time, and process the data in such organized ways to bring on multiple parallel executions and processing on the data, and convert any cluster of unstructured data into the most sophisticated and usable form of structured data.

The specialty of the system lies in its open source platform, its ability for handling really huge volume of varied, complex, different types of data in any form, and process things in such efficient way, that no global commodity and hardware system is bare without this technology in the day to day execution and processing of data.

Storage and processing of varied, mixed data at the superfast speed

Hadoop is made special by its abilities. This technology can practically accept data in any form, any complexity, any type, and can process those by putting them in a systematic order. And it does this all with the fastest execution time.

Higher computing speed

Hadoop has a computing model which is distributed for processing big chunks of data at the fastest rate. With the use of more nodes for computing the data processing speed increases, which is another excellent specialty of the system.

Tolerance to failures and faults

Another specialty of Hadoop is that the data stays stored in copies across all nodes of the system, thereby making the system protected against errors and failures. If one or more nodes of the system see downtime, the others function unaffected to keep on processing data.

No need to sort unstructured data compulsorily

Hadoop systems come with the advantage of storing unstructured data in any form for later use. In traditional RDBMS the data needs to be stored in a sorted, organized form for using later. But this is not a mandate in Hadoop. Here data in any type and format can be stored as raw data, and can later be sorted and processed.

Free and expandable

Being open source, the system is free to use through the use of commodity hardware, which is one significant advantage, thereby making the use of the technology super economical. Also, the system can be grown to handle more data. This can be done merely through the addition of more nodes.

Hadoop comes with a few challenges

Simple requests for problem solving and information which can be distributed amongst different nodes can be made great with Hadoop MapReduce programming. However, if you are after analytical data processing with interactivity and iterative skills, then it may lag behind. During the execution of MapReduce programming, multiple files do get produced which reduces efficiency for analytical problem-solving.

Also, Java programmers who can use their pro skills to use MapReduce productively are not those much available. And this is one big reason that people dependent on Hadoop are keener on hiring remote database administrative teams for this job. Services like RemoteDBA.com are especially suitable for handling MapReduce in an advanced way and find solutions to all customer problems with their experienced Java programmers.

The requirement for remote DBA services

Hadoop is the growing technology which still needs good programmers to use the system with full potent. And not an average programmer may have all the abilities to make use of the technology at its best. But when you hire Hadoop based database management services on the remote, by contacting a database admin team, which works from a distance, and yet provides full management solutions, then you get sorted completely.

Remote DBA teams work day and night through shuffling duties to give you a complete database management solution using the technology youprefer. And since it’s not that easy to get advanced experts of Hadoop at full-time employment in a budget, you may use the remote DBA services at ease. You can get their service from your place without having to move an inch. And you also get the services at competitive rates.

How to overcome Hadoop challenges

The challenges in Hadoop programming like data standardization and quality control tools and the lack of fragmented data security can be best overcome by expert programmers. Looking at the positive sides of Hadoop as a potent RDBMS with exceptional qualities, these small challenges can be overcome easily with the use of an expert admin team taking care of the nodes and systems.


Hadoop has opened the gateway for handling vast chunks of data, previously deemed unmanageable. Data increasing in volume each day in all sizes and types, in all complex structured and unstructured formats can be given shape, stored, structured, and processed efficiently. And all these take minimal time using this open source technology which has proven economical for the organizations and all private and government concerns. Therefore, if you are concerned about using Hadoop, you can be sure that this is the best choice for handling complex to simple, all formats of various data, in any volume, at the fastest rate in an inexpensive way.