If you are searching for an effective marketing tool that is fast, easy, and effective, then you should definitely consider the powerful features of text messaging or Short Message Service (SMS) for your business. In this age of digital information, businesses should keep an open mind when it comes to newer forms of marketing platforms. Today, mobile communication has become more popular unlike traditional advertising mediums like radio, print, and television.
Mobile Technology: How Does It Affect Customers and Businesses?
Technological innovation always brings new challenges. At the same time, it also opens new opportunities for business growth. One of the most recent innovations is the mobile products that include cellular phones, Smartphones, and tablets. These mobile products have become the main channels for one-to-one communication and mass messaging. In addition, mobile phones have made communication a lot faster and easier. This is exactly the reason why many companies have already tapped the huge potential of SMS marketing.
A study conducted by Electronic Commerce Research and Applications in 2003 reveals that there were at least 431 billion text messages that were sent by more than 500 million mobile phone users in 2002. These figures are continuing to increase as the technology becomes more sophisticated. In line with these data, your business is now in the right position to make use of this phenomenon to your advantage.
As an entrepreneur, you may be wondering why you should grab this opportunity. The answer is quite simple. SMS is simple and effective. Nowadays, it is not enough to rely on your corporate website and blog for customer interaction. With business SMS technology, you can instantly communicate with your target audience in a fast and personalized manner.
Proven Benefits of SMS for Business
While email marketing is still being widely used these days, marketers highly prefer the SMS platform to communicate with customers for two reasons. First, SMS is cost-effective. You do not need to spend a huge amount of money for website design and development. In fact, most traditional advertising platforms are considerably more costly than SMS. Second, SMS can guarantee the highest return of investment (ROI) for your business.
In SMS marketing, your customer has the option to receive marketing information from your end. This means that when you offer this feature to your customer pool, you can always expect a higher ROI mainly because most of those who sign up for SMS are more likely to avail your services or purchase your products.
Typical Features of Business SMS
Basically, you can send and receive text messages using your business number. Aside from text messages, you can also send and receive either fax or voice messages to your employees or group of customers. Your customers, in return, can also reply to your messages for product and service inquiries. If you want an expert advice, you can look for a company that provides this type of service. There are many companies that offer cloud phone business solutions these days such as RingCentral.
There are many industries that have already enjoyed the benefits of SMS. For example, real estate agents make use of SMS technology to announce discounts and new listings. In the same manner, the food and beverage industry, like bars and restaurants, prefer to use this marketing tool to invite more people from distant locations.
There is one thing you need to bear in mind when it comes to SMS marketing. In sending promotional messages, you need to consider this caveat. Never overwhelm your customers with a flood of messages. You will never go wrong with simple, relevant, and short messages.
So if you want to increase your revenue and improve your customer relationship, consider integrating SMS in your marketing campaigns.