In today’s age, business owners now have access to many different marketing, promotional, and advertising mediums. With all of the innovational advancements presented to the industry, specifically in the area of digital communication, almost all brands out there can now easily tap into their own, unique target markets. One of the types of advancements in the world of digital communication is the application, or app, development.
When you conduct an online search query for app development, you will be surprised at the number of developers specializing in the creation of Android, iPhone, and social media apps. In the event that you have finally made a decision to include your business in the ever expanding number of brands taking advantage of such programs, be aware that there are a lot of considerations. Two of these is the platform that you app will be available on and whether to have the program supported only by a single platform or have it run across multiple systems.
Single Platform Mobile Apps and Their Benefits
Before your business’ app can be developed, you have to first inform the developers which platform you would like the program to be supported by. Three of the most popular platforms that run mobile applications include Facebook, Android, and iOS. The latter is the operating system that powers the devices from Apple, including iPhones and iPads.
There are a number of benefits that a single platform mobile app is associated with, one of these being lower development costs. Since the program will be designed to run only on a particular system, then the developers would only have to use a few programming languages and tools. In addition, the development team you will choose for the project needs only to be comprised of people who specialize on the particular platform you have chosen for the program. Both of these will then translate to reduced costs for the creation of the app.
Another benefit of creating an app dedicated to a single platform is easier integration. You only have to worry about integrating the app with the local settings, notifications, and preferences of the platform you have chosen to support it. You do not have to be knowledgeable in the other types of technologies aside from those being utilized by the platform you prefer.
Multi- or Cross-Platform Mobile Apps and Their Benefits
If you have decided to create a multi-platform mobile app for your business, you should be aware that this is a wise decision. Why? This is mainly because you will be provided with access to a greater number of features that will no doubt; bring a lot of good to your business. The benefits you will enjoy are similar to those that you will reap when you choose a business telecoms platform packed with valuable features, like those from the established company RingCentral. A uniform appearance and feel to it, easier marketing, long term cost-efficiency, and easier maintenance are just some of these benefits.
Possibly the greatest benefit of having a cross-platform mobile app created for your business is a greater market reach. Of course, the higher the number of platforms the program will cover, the greater the number of people it will be able to reach. So in other words, if the app you will have developed is designed to run on two or more platforms, you will get the added advantage of being able to tap into a much greater and better market potential. If you are still wary of this, you should check the latest news about how more than fifty percent of US citizens now utilize smartphones for their everyday needs.