Nokia Lumia 720: A Brief Review

nokia lumia 720The Nokia Lumia 720 is one of the most anticipated Smartphones from Nokia, riding on the coattails of the 920 and the 820. As it turns out, the 720 is a hybrid of the two, but at a price range that doesn’t usually offer such snappy performance.

One of its best claims is “less charging, more doing” made possible through Snapdragon’s one-of-a-kind asynchronous technology that allows each core to power up and down on its own, enabling maximum core performance without wasting precious battery power. It also has a powerful camera with different lenses, a Gorilla Glass screen, and many apps exclusive to Nokia.

Design. At 128 g, the 720 is the slimmest Smartphone in the Lumia line. The body is much like the 820, while the front is reminiscent of the WP8. It has a rounded matte finish that provides a good grip and the design contours feel snug in the palm. The 720 has changeable covers that come in white, yellow, red, and cyan/black.

Dimensions: 127.9 x 67.5 x 9 mm

Display. Nokia went for an IPS LCD instead of an AMOLED display, which is less taxing on the battery. The Lumia 720 has a 4.3-inch TrueColor WVGA display that boasts 217 pixels per inch – not quite the crisp resolution of more expensive Smartphones, but there is no need for such with the 720, as it offers more colors. Sculpted Corning Gorilla Glass 2 protects the ClearBlack display. Features include an Orientation sensor, sunlight readability enhancements, high brightness mode, color boosting, ambient light sensor, and super-sensitive touch technology.

Performance and Interface. The Lumia 720 runs on a dual-core 1 GHz Snapdragon S4 with a Qualcomm MSM8227 chipset and 512 MB RAM. It has 8 GB of mass memory, 7 GB of free cloud storage (Sky Drive), and 64 GB of maximum memory card storage. The battery offers up to 13.4 hours 3G talk time, 520 hours of standby time, and 79 hours of music playback time. The device uses Microsoft Windows Phone 8.

Connectivity. Full quad-band GSM and 3G support make this a true world phone. It also has dual-bandWLAN IEEE 802.11 b/g/n, Bluetooth 3.0, and a Micro-USB v2.0.Location technologies include A-GPS, GLONASS, and Magnetometer , which aren’t usually offered by phones in this price range. There is also a variety of location and navigation apps such as Local Scout and HERE Drive. The 720 can be used as a VoIP device with third party phone services through providers such as RingCentral.

Camera. Nokia went with a 6.7 megapixel main camera with Carl Zeiss Tessar lens, Cinemagraph lens, Bing vision, Panorama lens, and Smart Shoot lens. The company explained that they went with this choice for the largest aperture possible without compromising the resolution too much. The 720’s camera performs on par with those of pricier Smartphones in low-light conditions. The camera has a LED flash and is capable of geo-tagging. There is, as well, a 1.3 megapixel wide angle secondary camera with Glam Me lens and a 720p HD video with YouTube browsing and video streaming, and Progressive video download.

The battery-friendly and mobile-optimized processor is one of the major perks of this device. Add to that the improved camera, the neat design, the sturdy build, and the high-end connectivity options, and you’ve got a Smartphone that performs just as well as pricier products. If you can get past the lack of iOS and Android apps, this should be a worthwhile purchase.

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