Every website is unique! Every website is different in nature! If something works for some website, it cannot be applied for the success of the other. It is important to determine the success of your website and in order to do that, first you must define what success means to you. Create a clear picture about your website performance in accordance with the metrics given below:
The Purpose Of Your Website
To begin, determine the purpose of the website first. Did you create the website to sell products? To provide a boost to the fundraising efforts? To engage the consumers in any particular niche? Or maybe anything else. Defining the purpose of your website is the fist and the most important part of the process. It is the pathway through which you will be able to determine the website success.
Setting The Goals
It is crucial to set some clear and realistic goals that perfectly blend with your website’s purpose. While creating the goals, consider these important questions:
- Are your website goals synchronized with the overall goals of your organization?
- Can you measure your goals?
- Are the goals challenging yet realistic?
- Are they set for any certain time frame?
Are your goals dependent on any specific visitor action? (for instance – signing up a newsletter, subscribing for something, buying a product / service, buying a website hosting package, buying clothes online etc.)
Set Up A Metrics That Works!
Website metrics is a great way to measure how people interact with your website. If you keep a track of the web metrics, you will be able to determine what’s working on your website. You will also be able to detect the aspects that need improvement in terms of web traffic and conversions.
Below mentioned are some important metrics that you should keep a track on irrespective of the purpose of your website:
Website Conversion Rate
This metrics determines the number of people who visit your website. Conversion rate is in percentage form and it is created on the basis of the number of people who convert verses the number of visitors who leave your website without performing the desired visitor action.
The exit page statistics helps you to find out about the web pages from where the visitors leave your website. This information along with the conversion rate metrics can help you to plan on the sales funnel. Detect the pages within your sales funnel from which the visitors leave and start improvising on them for maximizing the conversions. Also, keep in mind that some pages like the ‘thank you’ page on your website are natural exits.
The unique visitors determine the number of individual people who visit your website in a given time frame, usually on a daily basis. This is more authentic than only measuring the page views. For instance, through page views you can know that there were three visitors to your website in a day but you will not know if it was the same person visiting your website three times. Therefore you need to know about the unique visitor traffic coming to your website.
This information tells you the source from where your visitors are coming from. It can be extremely helpful in planning your marketing efforts and measuring them.
Internal Search Keywords
These are not the usual search engine keywords. This data tells you about the keywords that people are using to search your website. These keywords will help you to determine which content on your website is popular. You will also know if there is something missing on your website that people are expecting to see.
This metrics provides you information about which search engine people are prominently using for searching your website. This data is extremely useful while planning the search engine optimization activities.
Average Time Spent
This number tells you the amount of time people spend on your website and on the individual web pages. It is a great way of measuring the quality of your website.
The bounce rate provides an insight on the number of people who visit your website and leave immediately after viewing the web page they landed on. Through this information you will know what kind of traffic your website is driving.
When you measure the metrics of your website, you gain crucial information that can be utilized for achieving the goals that you have set.
Other Measuring Metrics
Apart from the website metrics mentioned above, there are many other tools you can select from for measuring the success of your website. Google Analytics is a great tool that is free and it provides with an insight on many factors related to website performance. With the Google Analytics platform, you can not just measure the success of your website, but you can also perform split testing. Spilt testing helps you to convert the analytics data in actionable steps towards website improvement. You can get substantial amount of website related information through Google webmaster tools as well.
Remember that measuring the success of your website involves the consideration of various aspects. Initially, you must concentrate on setting the goals of your website and then move forward to measuring the performance of your website. Perform the tasks like renewing your goals, measuring the performance of your website and plan improvements to your website on a consistent basis. In this way you will surely be able to utilize the complete potential of your website and achieve website success.
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