New business owners who know their tech savvy strengths stand to enjoy a big edge over business rivals who have no clue when it comes to rifling technology to their advantage. This allows such entrepreneurs to skillfully weave their way through various business challenges that may prove costly to those without the tech smarts to do so.
Retail real estate, for example, could be expensive and very demanding in terms of manpower, financial resources and retail methodology as practiced in a brick-and-mortar equation. Rented office space could entail high overhead expenses that could drain a fledgling business owner’s limited resources quickly once financial mismanagement takes place.
All of these however, prove far-fetched in the hands of a tech savvy businessperson who happens to be a digital native. The awareness about certain technologies that could be used for business as market connectivity infra, retail methods or marketing tools is a definite advantage. It cuts down the financial cost of running a new business by making high technology compensate for it while making the business potentially profitable owing to its convenient accessibility to the market. Below are some of these competitive tech options that new businesses and their owners could consider.
- Virtual office VoIP for online retail and telecommuter pros. The tech savvy businessperson’s top option. Most suitable for online retail business where all business is conducted online. No physical office to rent and therefore not much overhead expenses aside from those probably to be spent on a business IP phone line or a smartphone, a broadband connection, and the VoIP service. This could be operated as a home based business where some customers could most likely contact you by phone. Most of your customers however would be making purchases via online methods and you would be receiving payments via online payment systems and online bank transfers. This set-up could also be used by tech savvy career pros that offer their expertise as freelancers telecommuting for work with their customer.
- Local number service with multi-line systems for small businesses. Small retail businesses or those offering services operating within a limited locality only could make use of a local number telecom service’s VoIP. It’s a small multi-line phone system usually made up of four IP phone units that have all been pre-configured to respond to VoIP. RingCentral offers small business VoIP systems like this and could be found to have call forwarding and call conferencing capabilities. The lean but mean multi-line system performs compatibly with a smartphone.
- Social media analytics for content marketing. Small businesses that do not yet have the marketing muscle and financial strength to match their bigger rivals’ marketing efforts could still give the competition a run for their money via social media engagement. Social media accounts could be used by business owners to get the word around to the market by engaging other social media users as potential customers. Brand recognition could be enhanced via postings on Facebook, Tumblr, Pinterest, Twitter, LinkedIn, Google + and the like. Users who initiate the engagement usually respond to various social media calls to action such as Like, Comment, Reblog, Retweet, Pin, and the like. How users respond to social media content posted by companies could become info capital from where strategic marketing and advertising messages could be thought up in upcoming tactical retail activities.
Technology is capable of making such efforts above by fledgling business people with serviceable tech savvy become cost-efficient alternatives that are also easy to set up. These tech options enable real time interaction to take place between new companies and their prospective markets.