Originally, Social Media Optimization (SMO) was designed for driving traffic from different social websites. Now SMO is used on a massive level because it can help in improving the Search Engine Optimization performance. The best SMO strategy is the one that helps in driving traffic from the social sites as well as search engines.
Social Media Optimization can be your gateway to success but you need to use it effectively. Here are 7 steps to improve your Social Media Optimization. You might not be making most out of SMO so take a look at the useful steps:
Step # 1: Reputation
Reputation management is always a compulsion. You will be respected if you are doing research, producing quality content, and engaging with people. Discussions and commenting is also a useful way to develop trust and change the ways how people think about you. The more friendly and helpful you will be the more enhanced reputation you will develop.
Step # 2: Engagement
Without audience engagement, you are nothing. Commenting, sharing, liking, and interacting with people are important. Target those networks that you need to interact with and make it easier for others to interact with you. You might happen to find such people, who would be more willing to interact on communities like LinkedIn and Google +. You can integrate Google + comments with your blog. Don’t forget to add “Call to Action” to encourage people in order to take a step forward.
Step # 3: Authority
Authority has many aspects. Every search engine is interested to know that which brands are trusted or considered authoritative by the internet users. You can use Google Authorship for building authority. It will establish your name as an expert by making your profile that will appear in the search results.
Step # 4: Leadership
Leadership revolves around quality search, thinking, and creating original content. Good leadership has always been effective in adding value. Share your research and thoughts by knitting it up in high quality content and share it with your audience. That is what as a leader you are supposed to do.
Step # 5: Socialize
The more social you will be the wider network you will develop. Customer engagement will call for quality content creation. You can hire experts for presenting your ideas in a professional way.
Step # 6: Media Platforms
Do not overlook the importance of focusing on the right communities and platforms. You need to find on the groups and communities where your audience likes to hang out the most. There are some platforms that can offer accumulated benefits for SMO. One such example is Google+.
Step # 7: Optimization
Here are some ways of optimizing your SMO:
- · Add share buttons in your content and also show the number of shares as a proof that you exist.
- · Select a place in your website where you can display the social icons together.
- · Add subscription options such as RSS, newsletter, email, etc.
- · The content you place should be sharable. Don’t make it too long, as no one takes interest to read such kind of content. Thus, it should be well written to be shared actively.
- · Add social login options so that users can easily comment on the blog.
- · Don’t forget to add images to boost the readability of your content.
Nevertheless, these 7 steps to improve your Social Media Optimization will work like a charm. There are plenty of more ways to use SMO for Search Engine Optimization.