Bing, Google and Yahoo team up to deliver

Microsoft has joined forces with Google and Yahoo to create a common set of schemas for structured data markup on web sites.

The new site,, is aimed at web masters and publishers. The idea is to allow publishers to easily describe their site rather than rely solely on machine algorithms and learning techniques. “We’ve made great progress on the technical front to begin to model the real world from the messy bits of data scattered across the web,” said Microsoft’s Bing partner manager Steve Macbeth. “We think we can do better. We want to enable publishers to give us hints about what things they are describing on their sites.”

Microsoft has partnered with Yahoo and Google to support the new initiative. All three will create and support a common set of schemas for structured data markup on web pages. “With, site owners and developers can learn about structured data and improve how their sites appear in search results on Bing, Google, and Yahoo,” said Macbeth. “At Bing we understand the significant investment required to implement markup, and feel strongly that by partnering with Google and Yahoo! on standard schemas webmasters can be more efficient with the time they invest.” is available immediately and contains an organisation of schemas and documentation for webmeisters.



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