Social media can be daunting for businesses used to traditional print and ad marketing. Many established businesses view social media outlets as incomprehensible, parallel universes filled with hash tags and emoticons that divide the relationships between businesses and customers. In reality, effective social media marketing campaigns can drive more customers to your site resulting in larger profits for you than traditional, old-school methods. Here are 3 fundamental steps to launch an effective social media marketing campaign.
Step 1 – Determine Your Target Group
You have to know your audience. Assuming you know the wants and needs of your audience based solely on the products you offer, is a mistake. For instance, let’s say your company sells dinnerware. You may stereotypically determine that women make the majority of the decisions regarding the purchase of dinnerware, thus directing your marketing campaign to that target audience. But how do you really know?
Creating online surveys, posting them Facebook or Twitter followers, and asking them to take a moment to answer a few simple questions, is the most straight-forward way to determine your target audience. Inexpensive survey tools can be found online. Survey Monkey is one such service that offers low-cost surveys.
Step 2- Connect with Potential Customers
The easiest and cheapest way to find potential customers is to immerse your company in social media platforms like Facebook, Twitter and, the new craze, Pinterest to reach millions of potential customers. Here are some simple ways to use FB or Twitter: Invite customers and business contacts to follow you on Twitter or Pinterest, or like your business on Facebook. That way when they comment on something you post, their followers will see this and have the opportunity to view your business’ page. Post daily, if not multiple times per day. It doesn’t always have to be about business. It can be a post about a funny article you read or a quote that fits your business. Social media customers are casual. They like it when you keep things short, simple, to the point and interesting .Comment on other business and community sites. This gives your business instant exposure to customers who may not be familiar with you. Post questions related to your business or fun, non-controversial questions. These types of posts or tweets start conversations prolonging a person’s exposure to your business.
Step 3- Deliver Information in a Friendly, Non-Confrontational Way
Customers hate pushy businesses. While you are not promoting your business face-to-face, you can still come off as pushy if your social media presence is demanding and condescending.
Once you have established your presence on the social media platforms presented in Step 2, you will find that traffic to your site will increase. Make sure that you have up-to-date information on your site to keep social media customers returning and sharing.
Blogging is a great way to present friendly, non-confrontational information about your business in a casual way. Back to the dinnerware example, you could write a piece about how dinnerware has changed since the 1950’s and include references to dinnerware you currently sell to illustrate your point.
Make sure to include buttons for social media platforms like Facebook, Twitter, Mezee or Pinterest so that your readers can immediately link-up your post and share with their network of friends. An effective social media marketing campaign takes some time to get used to, but implementing these simple strategies into your marketing plan will propel your business quickly and effectively. Your customer base will increase as your profits soar.
Ludwing Hernandez, Guest Blogger enthusiast.