If you are planning to promote your business and social media is not one of the strategies in your agenda then you can almost take it for sure that you’ll be losing out on a big chunk of your audience. In fact, there is no promotion means out there that can make your services or products visible to countless prospect customers like social media.
The fact that people of all ages, from all walks of life and all over the world are hooked to one or more social media networks today; be it Facebook, Twitter, LinkedIn, Pinterest or anything else. So this undoubtedly becomes the number one way to get visible to the world in least amount of time.
Let us take a look at some of the biggest advantages that you get from social media promotions.
- Cost Effectiveness and Flexibility
Before the birth of social media, marketing and promoting a product or a service means a lot of expenses. Right from Television, radio time, newspapers to billboards, everything costs good lot of money. Social media marketing, on the other had, can be unbelievably cheaper and still reach more number of customers.
Picture this; a prime time television ad for 30 seconds can cost you as much as $5,000 and a radio time of 60 seconds can be anything in between $200 to even $1,000.
On the other hand, running social media campaigns for a month won’t cost more than $4,000 to $7,000, which actually depends upon number of social media channels you want to work on. It can be way cheaper if you are just thinking of targeting say only one social media like Facebook or Twitter.
On top of all this, you get the flexibility to promote your business through articles, animated videos and even audios in social media.
- Interaction, Feedback and Overall Customer Relations
The social media networks give you the flexibility to interact with your customers first hand. You get to know what your customers like in your products and what they don’t. They give direct feedbacks for improvement, which can drastically improve the quality of your services or products since you know what your prospect customers would expect from your services. This is the kind of feedback and first hand customer interaction billboards, TV and newspaper can only dream of having.
- Assistance in Search Engine Marketing
All big search engines like Google, Bing etc have already acknowledged the fact that social media presence is of great importance and they treat this as one of their prime criterion while ranking websites. This simply means bigger favourite you become in the eye of social media sites through more likes, shares and retweets, more likely search engines will rank you higher.
This means, your business gets even more visibility on search engines where people always go to find what they want. Traditional marketing techniques will hardly help in boosting your online presence, so don’t miss out on the benefits that social media exposure can offer to your business.
- Build a Presence that Lasts Long
We all know it for a fact that TV and radio ads last as long as you pay for them; billboards eventually get replaced but this is not the case with social media marketing. All your efforts that go in social media marketing are likely to last for decades together, all thanks to the level of indexing and archiving that all search engines do.
In a nutshell, social media today is undoubtedly an integral part of any successful business and those are yet to take it up should waste no time unless they want to wander around in mediocrity.
Article Contribution – Pascal has been assisting businesses in improving their social media reach by various means. He recommends business owners to buy targeted facebook fans from reputed firms to improve their brand presence on the web.